Last night I gathered with a few hundred people in Federation Square, Melbourne, to watch the live streaming of sold out Flight Facilities only Melbourne show for 2015 thanks to Periscope, the latest video streaming platform in the ever evolving digital sphere.
In a first for the Sydney electronic duo, they joined forces with Melbourne Symphony Orchestra as part of the Melbourne Festival, producing a world premiere collaboration of electronic and orchestral music for fans at the Sidney Myer Music Bowl.
But the enjoyment didn’t stop there. For those who weren’t able to secure one of the 12,000 tickets available, Melbourne Festival provided the opportunity to enjoy the event in real time using the Twitter App, Periscope. The mobile platform allows users to stream live video footage directly to their Periscope and Twitter followers, a huge step forward from 10 second Snapchats and one to one Skype calls. With technologies like this, social media is moving on from small time engagement and really ramping up the power of sharing. Event goers everywhere need not be disappointed with sold out gigs and wait around for post event write-ups, desperately hoping their mates who did attend were able to get some videos on their smartphone, but instead can experience more through the eyes of others, capturing the atmosphere wherever they are.
We took a seat on the hard ground in Federation Square and didn’t even care. The music was incredible and everyone was enthralled by this cleverly crafted mix of genres, supported by such brilliant vocal performances from the likes of Brooke Addamo, Katie Noonan and Kurt Kristen and even surprise guest Reggie Watts. Reworked versions of the feel-good electronic bands most popular songs had everyone smiling and swaying along, many even singing along to Crave You, Clair De Lune and With You as the atmosphere from the Botanical Gardens nearby resonated through the big screen.
By taking the decision to not only engage with but include people beyond the ticket holder, Melbourne Festival has opened up the term ‘attendee’ and demonstrated many digital possibilities for the arts, culture and entertainment industries and I expect to see many others follow suit with the use of video streaming technology…who knows, maybe I will get to attend Glastonbury after all!